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I offer:

  • Research planning
  • Questionnaire design
  • Sampling support
  • Focus group facilitation
  • Face-to-face, depth interviews
  • Data analysis and reporting
  • Qualitative analysis
  • Panel set up and development

Many people on the sharp end of surveys, focus groups and other activities suspect that nothing is going to change as a result of what they say. They are often right.

Organisations use surveys to try to find out how they are doing, when the evidence of their customers’ needs can be heard daily at reception desks, on the shop floor, or in call centres. They turn to focus groups to ask their customers what they should do next, which option they should take, even how quickly they should answer the phone. As if customers can be expected to know all the answers.

It needn’t be that way.

To carry out useful opinion research that helps drive improvements for customers, organisations need to do it for the right reasons and ask the right questions.

I’ll only help you do something useful. If I can’t see how what you want to do will ultimately benefit your customers, then I will always ask why you want to do it.

I’ll enable you to do research that will allow your customers to talk about what matters to them. You’ll understand more about the way they use your products and services, the way what you deliver fits with their lives, how you are performing and how you can make changes for the better.

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